Apple has recently unveiled its latest accessory, the iPhone Pocket, a 3D-knitted pouch designed not only to carry your iPhone but also to make a fashion statement. The collaboration with Japanese fashion house ISSEY MIYAKE emphasizes the idea of “a piece of cloth,” blending fashion with technology in a way that few accessories have before. The iPhone Pocket is made from stretchable, flexible textile, which comfortably fits any iPhone model and even holds small essentials like AirPods, cards, or cash. Its ribbed, open structure allows users to view notifications without removing the phone, and it can be carried in multiple ways by hand, clipped to a bag, or worn as a crossbody pouch. The vibrant colors, including Lemon, Mandarin, Purple, Pink, Peccato, Sapphire, Cinnamon, and Black, make it visually appealing and stylish, especially for those who like their accessories to double as fashion statements.
Priced at $149.95 for the short strap version and $229.95 for the long strap version, the iPhone Pocket is undeniably a premium product. In Nepal, considering import fees and taxes, the estimated price would be around NPR 23,000–26,000 for the short strap and NPR 33,000–37,000 for the long strap. While its price is justified in part by the limited-edition design and Japanese craftsmanship, some critics argue that this accessory offers more style than practicality. It does not provide drop protection or water resistance, which raises questions about its functional value, especially for daily use.
In Japan, where fashion-conscious consumers highly value brand collaborations, the iPhone Pocket is likely to attract trendsetters, stylists, influencers, and collectors. In Nepal, the appeal is narrower but still present among Apple enthusiasts, social media influencers, minimalists who prefer carrying only the essentials, and collectors of limited-edition items. However, for the majority of Nepali consumers, more practical accessories like protective phone cases, power banks, or smartwatches might offer better value for money.
Overall, the iPhone Pocket is more of a luxury fashion statement than a functional accessory. Its design, color variety, and brand prestige make it an attractive option for style-conscious users who enjoy showcasing limited-edition items. For Nepali users, purchasing it would be an investment in style and brand experience rather than utility. While it may appeal to a niche audience, the high price and limited functionality mean that it is not a must-have for everyone.